The private sector is becoming more intelligence-driven with the passing of each year, and organizations that do not take data management seriously are in for a long, uphill battle toward sustaining a competitive edge. cloud computing, mobility, the Internet of Things and several other trends in corporate IT have had profound impacts on the average data center, but few movements can compare to the gravity of big data and modern business analytics.

In a word, those firms that proactively and aggressively pursue more modernized intelligence programs are inherently going to be more successful down the road, and are already advancing past their competitors in the modern era. However, decision-makers that wait too long to begin preparing for the advent of business intelligence and big data are going to either have a much more difficult time once they do wise up to the power of these solutions or miss the boat entirely.

When it comes to managing an information analytics strategy today, it should be obvious that the program will live and die by the adequacy of data center performance, and that failing to make the necessary refinements to these assets will not allow the company to enjoy the full breadth of advantages intelligence solutions ought to come with. Luckily, cloud computing has opened the doors for many businesses to advance the integrity and power of their data centers, while vendor-provided services can inject the right level of support into the average organization.

There are a wealth of considerations to field when first developing a big data strategy, but the first step is simply recognizing that investments are going to need to be directed in these areas sooner rather than later. By leveraging data center services that cover matters such as security, privacy, reliability, accessibility and more, companies will be able to focus more of their resources and thinking toward strategic matters that set their intelligence programs apart from the rest.

Clear indications of growth
International Data Corporation recently released the results of a study that illustrated just how rapidly companies are beginning to invest in these provisions. According to the analysts, the big data market is expected to expand at a compound annual growth rate of 26.4 percent between now and 2018, eventually realizing a global annual revenue volume of $41.5 billion at the end of that time frame.

"The hype surrounding big data appears to be tempering down," said Ashish Nadkarni, IDC research director for Storage Systems and Big Data research. "This is a sign that the technologies are maturing and making their way into the fabric of how organizations operate and firms conduct their business."

Now, with respect to the aforementioned assertion that big data is having an impact on data center provisioning and management, IDC pointed out that roughly 48.2 percent of investments in intelligence solutions are going toward infrastructure-related projects. This is the largest share of the market, and will continue to be a major boon to big data providers over time.

"Big data will continue to transform businesses everywhere, making them 'big data-driven' in the process," IDC's Business Analytics and Big Data Program Vice President Dan Vesset affirmed. "In the context of the broader ICT market, and even the overall business analytics market, the big data market is quickly moving from a state of nascence to a state of maturity."

Finally, the researchers stated that the American market for these solutions has seemed to level off a bit in the past year, and that parts of Europe, the Middle East and Asian/Pacific region will be at the center of many investments moving forward.

Get prepared now for success later
Data center services that leverage cloud computing can quickly ensure that organizations have all of the storage capacity, monitoring capabilities, processing power and more that is necessary to optimize a successful analytics program. This is not all, either, as the higher volumes and wider diversities of information that come to play in big data programs will also present unique and highly complex security and privacy demands.

Secure cloud services that simultaneously bolster the accessibility and fluidity of data in storage environments and in transit are critical to maintaining protection in the age of modern analytics, and business leaders must remember that this is one of the biggest concerns of consumers today. Some have declared that big data poses one of the clearest and most apparent threats to privacy the world has ever seen.

To get the full breadth of advantages out of this technology and still avoid the concerns related to privacy and information protection at large, organizations should seriously consider leveraging secure cloud and data center services that take the strain off the IT department. This way, businesses will be better prepared for the modern challenges of intelligence and analysis without risking security.