We have spoken a lot about how Office 365 enabled users to build better working relationships through the power of collaborative tools. Web conferencing is and has been one of those tools, but far too often people who use Office 365 aren't aware this feature exists. By default your organization can use either the Skype for Business or Teams applications to create a web conference which includes audio, video and screen sharing capabilities. Just like with third party applications like Go to Meeting, if the meeting recipient doesn't have the application, they are still able to participate by using a temporary instance of the application in their web browser.
In this video I demonstrate how to create a meeting in Outlook, since that is the application most people use to create normal meeting invites anyway, but meetings can be created in the standalone applications as well. In Outlook, simply go to your Calendar section and instead of selecting the button New Meeting, select New Skype Meeting or New Teams meeting. Skype for Business is in the process of being merged into Teams, so Skype button will eventually go away. If you haven't already made the switch to Teams, then you should definitely start making plans to.
Now, one thing that isn't mentioned in the video is the additional license required to make dial-in meetings an option. Without this additional license you can still create a meeting and have your participants join using their Skype or Teams app, but the ability to dial in via phone won't appear. With the additional license though, two lines appear in your meeting invite showing the number to call and the conference ID. This method allows your participants to use a phone instead of the apps to participate in the meeting. Of course if they are dialing in, they don't get to use the video or screen sharing capabilities.
The modern office is no longer a physical place, but rather a mentality. Some employees work from home, others work in satellite offices around the country and it becomes hard to maintain a company culture in such an environment. Video conferencing really does make all the difference in the world when having a web conference. You can see you are talking to a real person and not just hearing a disembodied voice on the other end of the phone, allowing you to create that stronger working relationship.